Brief Notes on Audience Profiles

Audience profile

∞     Age – TYGA’s genre of music would come under the title of grime/ American rap, the kind of ages linked with these genres stereotypically are teenagers and people in their early twenties, these people can also relate to TYGA himself as he too fits within this age group as he is 26 years old but has been in and around the music industry since he was just 11.

∞     Gender and sexuality – Grime/rap music often appeals to heterosexual males due to the kind of music that TYGA makes and the kind of individual that he is. Also in many of TYGA’s music videos he has lots of girls of which some may not be wearing a lot of clothes which hints at the music is almost being made to be heard and watched by a male audience.

∞     Ethnicity – I would expect the majority of TYGA’s audience to be of a black ethnicity as the artist grew up in the USA in an area very famous for musicians, Compton. Compton is a very poor area of the US mainly dominated by black societies who are very into rap music given the kind of musicians coming out of the area to become globally recognised singers for example the famous band NWA who came from the streets of Compton, NWA were a group containing the likes of; Ice Cube, DR. DRE and EAZY E.

∞     Class – linked with my ethnicity statement I believe the level of class for TYGA’s music would be low class to middle class on the basis that his music would be famous globally but the style of music originates and is also most popular in black communities in the US such as Compton where many people will be without jobs so look to music as a chance at a new successful life and a way of turning their fortunes around and to stay out of trouble.

∞     Uses and gratification – The target audience may listen to TYGA songs and watch TYGA’s music videos to talk to their friends about and socialise as well as copying fashion ideas that may be in the videos or dance moves that may be seen in the music video.